Executive Development Programme in Twitter Marketing & Social Media Growth
-- viewing nowThe Executive Development Programme in Twitter Marketing & Social Media Growth is a certificate course that holds immense importance in today's digital age. With over 330 million active users, Twitter offers a vast platform for businesses to reach their target audience.
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Course Details
• Twitter Marketing Strategy: Understanding the platform's unique features, audience, and best practices for creating effective marketing campaigns.
• Setting up Twitter for Business: Creating and optimizing a business profile, managing account settings, and analyzing performance data.
• Twitter Advertising: Creating and managing Twitter Ads, including Promoted Tweets, Promoted Accounts, and Promoted Trends.
• Content Creation and Curation: Developing a content strategy, creating engaging visuals, and curating relevant content from other sources.
• Twitter Analytics: Using Twitter's built-in analytics tools to measure performance, track engagement, and optimize campaigns.
• Twitter Automation: Utilizing third-party tools to automate tasks such as scheduling tweets, managing followers, and analyzing performance data.
• Twitter Crisis Management: Developing a plan for responding to negative feedback, social media emergencies, and public relations crises.
• Twitter Influencer Marketing: Identifying and collaborating with influencers in your industry to reach new audiences and amplify your message.
• Twitter for Customer Service: Using Twitter as a customer service channel, including best practices for responding to customer inquiries and complaints.
These units should provide a solid foundation for executives looking to build their skills in Twitter marketing and social media growth.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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