Global Certificate in The Science of Marketing KPIs

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The Global Certificate in The Science of Marketing KPIs is a comprehensive course that equips learners with the essential skills needed to excel in the rapidly evolving marketing industry. This course emphasizes the importance of Key Performance Indicators (KPIs) in measuring marketing success, providing a solid understanding of data-driven marketing strategies.

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About this course

In today's data-centric world, marketing professionals who can effectively interpret and apply marketing KPIs are in high demand. This course bridges the gap between marketing theory and practice, enabling learners to make informed, data-driven decisions that drive business growth. By the end of this course, learners will be able to identify, analyze, and optimize marketing KPIs, gaining a competitive edge in their careers. This globally recognized certificate will not only enhance learners' resumes but also empower them to lead successful marketing campaigns and strategies, resulting in career advancement and increased earning potential.

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Course Details


• Marketing Key Performance Indicators (KPIs)
• Understanding Marketing Metrics
• Importance of Data-Driven Marketing
• Setting Up Marketing KPIs
• Tracking & Analyzing Marketing KPIs
• Customer Lifetime Value (CLV) & Customer Acquisition Cost (CAC)
• Conversion Rate Optimization & Marketing KPIs
• Marketing Attribution Models & KPIs
• Best Practices in Marketing KPIs

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE IN THE SCIENCE OF MARKETING KPIS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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