Masterclass Certificate in Performance-Based Ad Targeting

Name: Masterclass Certificate in Performance-Based Ad Targeting
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The Masterclass Certificate in Performance-Based Ad Targeting is a comprehensive course designed to equip learners with essential skills in ad targeting. This certificate program emphasizes the importance of data-driven decision-making and performance-based strategies in digital advertising, making it highly relevant in today's technology-driven world.

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About this course

With the increasing demand for digital marketing professionals, this course provides learners with a competitive edge in the industry. It covers various topics including audience segmentation, campaign optimization, and performance analysis, enabling learners to create effective ad targeting strategies that drive results. By completing this course, learners will not only gain a deep understanding of performance-based ad targeting but also develop essential skills that are highly sought after by employers. This Masterclass Certificate is a valuable addition to any marketer's resume, providing a clear demonstration of their expertise in this field and their commitment to professional development.

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Course Details

• Unit 1: Introduction to Performance-Based Ad Targeting
• Unit 2: Understanding Key Metrics in Ad Performance
• Unit 3: Leveraging Audience Segmentation for Ad Targeting
• Unit 4: Programmatic Advertising: Automated Ad Buying & Targeting
• Unit 5: Retargeting Strategies for Improved Ad Performance
• Unit 6: Cross-Device Ad Targeting: Challenges & Opportunities
• Unit 7: Geo-Targeting & Location-Based Advertising
• Unit 8: Behavioral Advertising: Psychological Principles & Ethics
• Unit 9: Advanced Analytics for Ad Performance Optimization
• Unit 10: Case Studies in Successful Performance-Based Ad Targeting

Career Path

In the UK, demand for professionals skilled in performance-based ad targeting is soaring, with the job market experiencing an impressive surge. This 3D pie chart highlights the most sought-after roles in the industry, including Digital Marketing Specialist, Performance Analyst, Data Scientist, PPC Specialist, and SEO Specialist. The ever-evolving digital landscape has significantly contributed to the growth of these careers, each with distinctive responsibilities and salary ranges. As a result, understanding the nuances of these roles is essential for job seekers and employers alike. Let's delve into the specifics of each position and their respective relevance in today's market. Digital Marketing Specialist: These professionals are responsible for creating and implementing comprehensive digital marketing strategies, encompassing social media, email, content marketing, and search engine optimization. A Digital Marketing Specialist's role often includes managing ad campaigns, analyzing campaign performance, and identifying trends. The average salary for this role in the UK is around £35,000 per year. Performance Analyst: A Performance Analyst's primary responsibility is to measure and optimize digital marketing campaigns' performance using analytics platforms, such as Google Analytics. They collaborate with various teams to develop strategies, analyze data, and provide actionable insights. The average salary for a Performance Analyst in the UK is about £30,000 per year. Data Scientist: Data Scientists extract valuable insights from large data sets, playing a crucial role in performance-based ad targeting by identifying trends and patterns. They design and implement algorithms, statistical models, and predictive models to optimize ad campaigns. The average salary for a Data Scientist in the UK is around £55,000 per year. PPC Specialist: PPC Specialists manage pay-per-click advertising campaigns, primarily on platforms like Google Ads and Bing Ads. They focus on maximizing ROI by optimizing ad placements, keyword selection, and bidding strategies. The average salary for a PPC Specialist in the UK is around £30,000 per year. SEO Specialist: An SEO Specialist's primary role is to optimize websites for search engines, ensuring high visibility and organic traffic. They focus on keyword research, link building, and on-page optimization to achieve this. The average salary for an SEO Specialist in the UK is around £28,000 per year. In summary, the job market for performance-based ad targeting professionals is booming, with numerous roles offering attractive salary packages. By understanding each role's unique requirements and responsibilities, professionals can make informed decisions about their career paths, while employers can effectively hire and nurture talent.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

MASTERCLASS CERTIFICATE IN PERFORMANCE-BASED AD TARGETING

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.