Global Certificate in Social Media Analytics: Video Performance

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Global Certificate in Social Media Analytics: Video Performance In today's digital age, video content has become a critical component of social media strategies. The Global Certificate in Social Media Analytics: Video Performance course empowers learners with the essential skills to analyze and optimize video content for improved social media performance.

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About this course

This course is vital for professionals seeking to stay ahead in the competitive social media landscape. It covers industry-leading tools, techniques, and best practices to measure video performance and derive actionable insights. By completing this course, learners will be equipped with the skills to drive engagement, improve brand awareness, and enhance social media ROI through effective video performance analysis. This certificate course offers a unique opportunity to gain practical experience in social media analytics and sets learners on the path to career advancement in this rapidly growing field.

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Course Details


• Video Metrics Basics
• Understanding Video Analytics Tools
• Video Performance Measurement & Analysis
• Analyzing Video Engagement Metrics
• Video Views & Impressions Analysis
• Social Media Video Completion Rates
• Video Audience Demographics & Psychographics
• Social Media Video Campaign Performance
• Video Share of Voice & Competitive Analysis
• Optimizing Video Performance for Global Audiences

Career Path

The **Global Certificate in Social Media Analytics: Video Performance** program equips learners with the necessary skills to excel in various video-centric roles within the social media analytics landscape. The UK job market is experiencing a surge in demand for professionals skilled in video performance analytics, resulting in diverse career opportunities and competitive salary ranges. The 3D pie chart above illustrates the distribution of prominent roles in the video performance sector of social media analytics in the UK. The largest segment represents the Social Media Video Specialist role, accounting for 35% of the market. This role primarily focuses on creating, editing, and optimizing social media videos to maximize engagement and reach. The second-largest segment, Video Marketing Manager, comprises 25% of the market and involves overseeing video marketing strategies, budgets, and performance across various social media platforms. Content Creators with a video focus make up 20% of the market, creating engaging and shareable video content tailored to specific brand personas and target audiences. Social Media Data Analysts, who analyze video performance metrics and derive actionable insights, represent 15% of the market. Lastly, the Influencer Marketing Manager role, accounting for 5% of the market, concentrates on collaborating with influencers and brands to create high-performing video content. These statistics highlight the growing significance of video performance in social media analytics, offering promising career paths and lucrative salary ranges for skilled professionals.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN SOCIAL MEDIA ANALYTICS: VIDEO PERFORMANCE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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