Global Certificate in Snapchat for the Connected World

• Snapchat Basics: Setting up a profile, understanding Snapchat terminology, and navigating the app.
• Creating Snaps: Adding filters, lenses, and stickers to your snaps, using text and drawing tools, and capturing high-quality photos and videos.
• Storytelling with Snapchat: Creating and publishing stories, understanding the story lifecycle, and story engagement metrics.
• Snapchat Advertising: Overview of Snapchat's ad offerings, creating ad campaigns, and targeting options.
• Snapchat Analytics: Understanding Snapchat's analytics dashboard, analyzing audience demographics, and measuring engagement and reach.
• Snapchat Lenses: Creating and using Snapchat lenses, understanding the technical requirements, and best practices.
• Snapchat Geofilters: Creating and using Snapchat geofilters, understanding the technical requirements, and best practices.
• Snapchat Communities: Finding and engaging with Snapchat communities, understanding community guidelines, and building a following.
• Snapchat for Business: Best practices for using Snapchat for business, creating a Snapchat marketing strategy, and measuring success.