Professional Certificate in Brand Equity: Building a Powerful Brand
-- ViewingNow3.996+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
Über diesen Kurs
100% online
Lernen Sie von überall
Teilbares Zertifikat
Zu Ihrem LinkedIn-Profil hinzufügen
2 Monate zum Abschließen
bei 2-3 Stunden pro Woche
Jederzeit beginnen
Keine Wartezeit
Kursdetails
• Understanding Brand Equity — This unit will cover the basics of brand equity, its importance, and how it contributes to a company's overall value. It will also introduce students to the concept of building and managing a powerful brand. • Brand Identity & Positioning — This unit will delve into the creation of a unique brand identity and how to effectively position a brand in the marketplace. Students will learn about the essential elements of brand identity, such as logos, taglines, and messaging, and how to use these elements to differentiate their brand from competitors. • Customer Perception & Equity — This unit will focus on the role of customer perception in building brand equity. Students will learn how to measure and analyze customer perception, and how to use this information to improve their brand's reputation and value. • Brand Loyalty & Retention — This unit will cover the importance of brand loyalty and retention in building a powerful brand. Students will learn about customer retention strategies, loyalty programs, and how to measure customer loyalty. • Brand Awareness & Visibility — This unit will delve into the concept of brand awareness and visibility, and how they contribute to a brand's overall equity. Students will learn about various marketing and advertising strategies for increasing brand awareness, as well as measurement techniques for tracking visibility. • Brand Equity in the Digital Age — This unit will focus on the role of digital media in building brand equity. Students will learn about social media marketing, content marketing, and other digital strategies for building and managing a strong brand presence online. • Brand Extension & Licensing — This unit will cover the concepts of brand extension and licensing, and how they can be used to leverage a brand's equity. Students will learn about the benefits and risks of brand extension, as well as best practices for licensing and partnerships. • Measuring Brand Equity — This unit will focus on the various methods for measuring brand equity, including financial, customer-based, and perceptual measures. Students will learn how to analyze and interpret brand equity data, and how to use this information to make informed business decisions. • Brand Equity Management — This unit will cover the best practices for managing
Karriereweg
Zugangsvoraussetzungen
- Grundlegendes Verständnis des Themas
- Englischkenntnisse
- Computer- und Internetzugang
- Grundlegende Computerkenntnisse
- Engagement, den Kurs abzuschließen
Keine vorherigen formalen Qualifikationen erforderlich. Kurs für Zugänglichkeit konzipiert.
Kursstatus
Dieser Kurs vermittelt praktisches Wissen und Fähigkeiten für die berufliche Entwicklung. Er ist:
- Nicht von einer anerkannten Stelle akkreditiert
- Nicht von einer autorisierten Institution reguliert
- Ergänzend zu formalen Qualifikationen
Sie erhalten ein Abschlusszertifikat nach erfolgreichem Abschluss des Kurses.
Warum Menschen uns für ihre Karriere wählen
Bewertungen werden geladen...
Häufig gestellte Fragen
Kursgebühr
- 3-4 Stunden pro Woche
- Frühe Zertifikatslieferung
- Offene Einschreibung - jederzeit beginnen
- 2-3 Stunden pro Woche
- Regelmäßige Zertifikatslieferung
- Offene Einschreibung - jederzeit beginnen
- Voller Kurszugang
- Digitales Zertifikat
- Kursmaterialien
Kursinformationen erhalten
Als Unternehmen bezahlen
Fordern Sie eine Rechnung für Ihr Unternehmen an, um diesen Kurs zu bezahlen.
Per Rechnung bezahlenEin Karrierezertifikat erwerben
