Professional Certificate Influencer Law and Brand Safety Management
-- ViewingNowThe Professional Certificate in Influencer Law and Brand Safety Management is a crucial course for individuals seeking to navigate the complex world of influencer marketing. This certificate program equips learners with a comprehensive understanding of the legal landscape, including contracts, intellectual property, and disclosure guidelines.
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• Influencer Law Basics – Understanding the legal landscape for influencer marketing, including disclosure requirements and regulations.
• • Contract Negotiation and Management – Creating and managing contracts with influencers, including payment terms, content ownership, and non-disclosure agreements.
• • Intellectual Property and Copyright Law – Protecting and respecting intellectual property rights, including trademarks, copyrights, and rights of publicity.
• • Brand Safety Best Practices – Implementing best practices to ensure brand safety, including pre-campaign screening, content review, and post-campaign analysis.
• • Risk Management and Compliance – Identifying and mitigating risks associated with influencer marketing, including FTC compliance and crisis management.
• • Data Privacy and Security – Ensuring data privacy and security in influencer marketing campaigns, including compliance with GDPR, CCPA, and other regulations.
• • Measurement and Analytics – Measuring the success of influencer marketing campaigns, including ROI calculation and performance metrics.
• • Cross-Platform Campaign Management – Managing influencer marketing campaigns across multiple platforms, including Instagram, TikTok, and YouTube.
• • Ethical Considerations in Influencer Marketing – Understanding ethical considerations in influencer marketing, including authenticity, transparency, and diversity.
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